Fresh restaurants

Re-FRESH-ing an iconic brand.

Since 1999, Fresh has been Toronto’s original source for modern plant-based food. Plant based and health focused food is a growing trend, and with any lifestyle gaining popularity, there are followers. It is a cluttered marketplace – how does a trusted brand keep itself fresh?

role

UX, UI, Visual Identity

Agency

Navigate Group

Team

Creative Director - Cassie Scowcroft
Account Director - Peter Palarchio
‍

Research & Personas

When addressing challenges, we wanted to learn about not only the consumer market, but also to ensure the valued Fresh company culture was considered. We did this through a combination of research and a series of interviews with Fresh staff and customers that helped to inform the personas.

statistic showing millennial eating patterns

the brand

We worked to carefully refresh the brand, lining it up for growth and expansion with a vibrant new look that feels (for lack of a better word) fresh without alienating its committed clientele.

Touchpoints

From coffee cups and gift cards to a full website redesign, we worked to pull the new identity through all touch points to keep the user journey clear and consistent.

Fresh restaurants

Re-FRESH-ing an iconic brand.

Since 1999, Fresh has been Toronto’s original source for modern plant-based food. Plant based and health focused food is a growing trend, and with any lifestyle gaining popularity, there are followers. It is a cluttered marketplace – how does a trusted brand keep itself fresh?

role

Agency

Team

Research & Personas

the brand

We worked to carefully refresh the brand, lining it up for growth and expansion with a vibrant new look that feels (for lack of a better word) fresh without alienating its committed clientele.

Touchpoints

More work

Sunset wild wonders

westmount wealth

justinediener@gmail.com

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